Brand Story + Refreshed Visual Identity

We don’t always have to start from scratch. Often, valuable equity has been established in the existing brand.
 
Through a collaborative, deeply introspective process, we will clarify and codify your company’s purpose and values, delivering a new Brand Story document that will guide an updated visual identity. Invigorated with fresh clarity and a bold new look, your business will energize existing clients and attract new followers.
 
This includes an updated logo (if needed), an updated and expanded colour palette, and new graphic assets that all work together to create a fresh take on the existing look and feel of your business. The refreshed brand will resonate deeply with your existing core audience and inspire a whole new group into action.

YOU NEED THIS IF:

  • There has been a change in leadership, direction, product and service offerings and updates are needed to reflect that change.
  • Your target audience has changed in some way.
  • Your competitors have evolved and you need to evolve as well or risk getting left behind.

  • Your current brand has become dated or seems to be out of step with your current offering.

  • Your sales have plateaued, and for some reason, all your marketing efforts (and dollars) seem ineffective.

  • You lack clarity regarding your identity and it is preventing your growth and limiting your potential.

  • Your team morale is low, they are not energized, and have no fresh ideas to rally behind.

UNCOVER & CLARIFY THE CORE TRUTHS & DRIVING FORCES BEHIND YOUR BRAND IDENTITY

WHAT’S INCLUDED:

  • 3+ Hour Discovery Workshop
  • Weekly Check-In Meetings
  • Target Audience Review

  • Competitor Review

  • Mood Board Process

  • Logo Development Process

WHAT YOU GET:

  • Overall Brand Clarity

  • Clear Core Values

  • Actionable Mission Statement
  • Big Picture Vision Statement
  • Driving Purpose
  • Culture Overview

  • Complete Story Document

  • Custom Logo + Alternate Marks

  • Artwork Lock Up Files in All Formats

  • Brand Font System

  • Colour Palette

  • Supplemental Graphics

  • Brand Guideline Manual

TIMELINE

6 – 12 Weeks*

STARTING AT

$5997**

BRANDING ADD-ON

Brand Naming

Do you want fresh eyes on your project? Honest feedback on the state of your brand and advice on what to do next? Connect with us on a specific need.

TIMELINE

90 Minutes

STARTING AT

$297**

BUNDLE + SAVE!

Brand Stationery

Do you want fresh eyes on your project? Honest feedback on the state of your brand and advice n what to do next? Connect with us on a specific need.

TIMELINE

3 – 6 Weeks*

STARTING AT

$2497**

BUNDLE + SAVE!

Social Media Package

Do you want fresh eyes on your project? Honest feedback on the state of your brand and advice n what to do next? Connect with us on a specific need.

TIMELINE

3 – 6 Weeks*

STARTING AT

$2497**

OTHER BRAND SERVICES:

Brand Story Package
New Brand Package
Brand Refresh Package

*Timeline dependant on scope, revisions and approval. Additional content or writing will be quoted separately.
**Plus GST. All pricing in Canadian dollars. Pricing does not include production costs.