When You Should (or Shouldn’t) Hire a Branding Studio
Whether you’ve just launched your business, or you’ve been killing it for a while, it can be hard to decide when to hire a branding studio. There will come a time in your company’s lifetime that you’ll eventually come to a fork in the road.
You’ll either go left, which is for your friend who *knows* graphic design to do your branding. Or, you’ll go right, and put your branding in the hands of a professional who really knows what they’re doing.
So, which way is the right way, right now, for you? In this article, we’re sharing the 4 ways to tell when it’s time to bring in the big guns.
You have the budget.
One of the best ways to know whether it’s time to hire a branding studio is whether or not you have the cash money.
If you have the budget, and are ready for a progression within your company, hire a branding studio! If you are just starting out and don’t have the budget, put the money where it needs to go. But, don’t sleep on professional branding forever. Begin to set aside money for branding purposes in the future.
In saying all of this, we want to be clear, hiring a branding studio will not only give you a professional brand, it will also save you a lot of time and money in the long run.
Say, you don’t have the budget, so you launch your business with a makeshift logo. In a year, you realize that it’s not really working for you, but you don’t hire a branding studio again, you get a friend to design it. Then, a couple of years later, you realize that you shouldn’t have gone down that route. Now you’ve wasted time and money and years when it comes to growing your brand. Don’t be that business.
So, what we’re trying to tell you is, it’s probably, most likely, time to hire a branding studio.
Here’s the thing… when you try to DIY a logo or website yourself, you’re going to feel that overwhelming feeling. You know the one we’re talking about. It’s not going to be easy peasy lemon-squeezy. It’s going to be stressed depressed lemon zest.
If you’ve been trying to learn all the design programs and you have a logo, but it’s not quite where you want it to be… Or, you’ve had a friend of a friend try to make one for you, but there’s something missing from it…
This is your second sign that it’s time to hire a branding studio.
A branding studio will take your story, brand, how you want people to feel when they associate with your company, and create a masterpiece.
We promise you that Vincent Van Gogh would approve. If he was alive and cared about websites and logos and branding that is.
*Sigh of relief*
You don’t have your sh*t together.
Excuse our french, but the third way to tell it’s time to invest in a branding studio is when you don’t have your sh*t together. You know you need all of these different things, but you don’t know where to start. It goes hand-in-hand with the point above of feeling overwhelmed.
You may have the perfect idea but are lacking the small details that will propel your business forward. This is okay, this is why we’re here! When you work with a branding studio, we are able to ask the tough questions and get you thinking about your company and where you want to be.
With our questions and your thoughtful answers, we will help your sh*t shine.
You’re ready to charge more.
Have you ever considered the correlation between big brands and premium costs? It’s because they’ve done the work to become well-known, their name and branding is thought of as trusted sources and they know their worth.
Having professionally-designed branding will take you from where you are to where you want to be.
Are you ready to say goodbye to those DIY prices that come with a DIY brand?
This is what we like to hear! Even if you’ve tried a higher price point in the past and weren’t able to convert, doesn’t mean that will happen again.
When people see a professional, clean brand that tells a story, it grabs them and pulls them in. Compared to if they see a DIY logo that isn’t in the right format on your website and looks can we say… cheap. That will have them running.
Hiring a branding studio will provide you a level-up.
Level up your branding.
Level up your website.
Level up your digital presence.
Level up your pricing.
Level up your confidence in your company.
And we could go on and on about all the levels you’ll achieve, but we have to save something for when we work together!
Speaking of working together.
We’re Steady Studio, a branding studio and we’re ready to help your business reach that next level. If after reading this blog, you know that it’s time to hire a branding studio for your business needs, reach out to us today. Simply book a phone call or Zoom meeting and let’s get to know each other.