A Health Canada certified analytical laboratory, Pura provides cannabis consumers, manufacturers and retailers with fast, accurate and reliable quality assurance testing. Using state of the art equipment, they analyze all types of cannabis products for potency, terpene profiling, and contaminant levels, delivering results to clients accross Canada with fast, courteous and personable customer service.
In preparation for the legalization of recreational cannabis in 2018, and after more than 10 years of providing their services to certified medical marijuana producers, Pura approached Steady Studio to develop a completely new brand identity and website that would work for their existing customers as well as the new group of recreational users. Steady developed the new branding from the ground up, including a new name, a new logo, marketing support materials, and a new website that offers their services online. Featuring a sophisticated colour palette and a logo that communicates professionalism and precision, the new identity successfully met the client's goal of establishing their new position within this emerging market.