Since 1997, Carmel O’Connell has used garlic grown on her farm in Vernon, British Columbia as the key ingredient in her extensive line of homemade spice and dinner packets, providing homegrown flavour to all kinds of dinners, marinades, and sauces.
Steady Studio created a new logo that embodied the simple, honest nature of the company and extended that sensibility to the packet label cards. The labels had to work as a group, and indicate the difference between dinners, spices and flavours. Every packet is handmade, so the labels also needed to be easy to apply. The result was an immediate increase in sales and new opportunities at higher-end retailers.