ANORA Cremation, Burial & Events
Anora is your guiding light in difficult times.
Society has evolved to label death as a negative experience saturated in sadness and echoing in emptiness. Owner of ANORA, Laurie LaGrange Hurtubise, contradicts the norm, accepting the concept of mortality with grace and taking great care in honouring and celebrating life’s journey, which inevitably includes death. Anora’s uplifting approach feels less like a cold transaction and more like a guiding light for people experiencing an end-of-life journey.
Laurie approached Steady Studio to develop a visual brand identity and help address the challenge of marketing a business that most people would rather not think about or acknowledge.
Inspired by the challenge, we started with a Brand Story that clarified her mission, vision, values and overall tone of voice before creating a refined and sophisticated visual identity that feels professional and reliable while communicating an authentic sense of calm comfort that Anora delivers to every person that needs their support.
Cremation + Burial + Event Planning
Brand Identity + Brand Story + Business Stationary + Print Marketing Collateral + Digital and Print Ads
“Unlike other branding companies, Steady Studio was excited by the challenge of telling the story I wanted to convey.”
Other companies I spoke to didn’t grasp my business concept, and it was frustrating. Steady Studio got on board and brought tremendous positive energy to the process. Once you call them, you’re in good hands. They take the time for a discovery meeting to do a deep dive into your business, project management is fantastic and they’re always swift to reply. Our communication has been excellent — super organized and easy to follow. They do all the work themselves, not farming out work to less experienced people. Overall, I’m delighted with their work.