An opportunity for ownership.
Eden is the democratization of real estate investing! Users browse properties and invest in them together with other users, banding together with like-minded peers to own a stake and have a say in the community they share.
The founding partners of Eden approached Steady to develop a unique brand identity that would help their SaaS startup gain traction and attract investors. We created a Brand Story that codified their Mission, Vision, Core Values, Culture and Purpose. Their unique story is reflected in their unique offering, with a bright and energetic colour palette and a clever logo that communicates the fun of discovering exciting real estate opportunities and working together with your community to embody change.
Fractional Real Estate Investment App
Visual Brand Identity + Brand Story + Illustration + Social Media Templates
We chose Steady Studio because of the strength of their previous work and portfolio.
We started with brand story development and iteratively moved toward delivering the final brand assets. We were especially impressed with their quick response time and friendly approach to developing a new brand for our venture.