YAK Grills

Bringing the yakitori tradition to an all new audience.

Inspired by the simple, delicious and authentic yakitori and hibachi, the YAK Grill carries on a long tradition of people gathering around fire and hot coals to cook and eat together. The charcoal YAK Grill makes the tradition accessible to everyone, welcoming a new generation to the joys of connecting over delicious food prepared together.

YAK Grills Animation

After a successful initial launch on the Kickstarter platform, and growing a passionate fan base, sales of the premium grill had begun to plateau. YAK Grills founder David Sypnewski needed a fresh strategy to focus, clarify, and expand the brand across all touch points without losing hard-earned brand recognition.

Steady Studio collaborated with David to enrich and expand the brand messaging. Shifting focus away from tech specs and materials, and re-centering on the emotion of connecting with friends and family over a delicious meal. New graphic assets were developed that reinforce the updated story and compliment the existing brand. The elevated visuals and re-focussed messaging led to increased engagement, surpassed quarterly sales goals, and expanded social media following.


Outdoor Grilling Product


Maple Ridge, BC


Brand Strategy + Visual Identity + Creative Writing + Illustration + Product Packaging + Email Campagins + Shopify Website

YAK Postcard and Facebook Ads
YAK Grills Packaging

“Thanks to Steady , we surpassed our quarterly sales goals by more than 50%”

My brand was less than one year old and growing very quickly. I required help with establishing a solid brand foundation, website refresh, and a communication strategy across our digital platforms. It was refreshing to find a team that truly immersed themselves in our brand. Thanks to their efforts, we surpassed our quarterly sales goals by more than 50%.

David Sypniewski
Yak Grills
YAK Grills Founder, David

Check out even more in-depth and authentic reviews from our clients on Google & Clutch.

Five Star Google Reviews

Ready to fall in love with your brand?