YAK Grills
Bringing the yakitori tradition to an all new audience.
Inspired by the simple, delicious and authentic yakitori and hibachi, the YAK Grill carries on a long tradition of people gathering around fire and hot coals to cook and eat together. The charcoal YAK Grill makes the tradition accessible to everyone, welcoming a new generation to the joys of connecting over delicious food prepared together.
After a successful initial launch on the Kickstarter platform, and growing a passionate fan base, sales of the premium grill had begun to plateau. YAK Grills founder David Sypnewski needed a fresh strategy to focus, clarify, and expand the brand across all touch points without losing hard-earned brand recognition.
Steady Studio collaborated with David to enrich and expand the brand messaging. Shifting focus away from tech specs and materials, and re-centering on the emotion of connecting with friends and family over a delicious meal. New graphic assets were developed that reinforce the updated story and compliment the existing brand. The elevated visuals and re-focussed messaging led to increased engagement, surpassed quarterly sales goals, and expanded social media following.
INDUSTRY
Outdoor Grilling Product
LOCATION
Maple Ridge, BC
STEADY SERVICES
Brand Strategy + Visual Identity + Creative Writing + Illustration + Product Packaging + Email Campagins + Shopify Website
“Thanks to Steady , we surpassed our quarterly sales goals by more than 50%”
My brand was less than one year old and growing very quickly. I required help with establishing a solid brand foundation, website refresh, and a communication strategy across our digital platforms. It was refreshing to find a team that truly immersed themselves in our brand. Thanks to their efforts, we surpassed our quarterly sales goals by more than 50%.
David Sypniewski
Yak Grills
Check out even more in-depth and authentic reviews from our clients on Google & Clutch.
