YAK Grills
Outdoor gear in Maple Ridge, BC
Old yakitori tradition for a new generation.
After a successful Kickstarter launch, YAK Grills had built a passionate following, but growth had plateaued. Founder David Sypnewski partnered with Steady Studio to evolve the brand without losing the recognition and loyalty it had already earned.
Together, we shifted the story away from product specifications and toward what the grill was really designed to create: memorable meals shared with friends and family. Through refined messaging, expanded brand assets, packaging, Shopify styling, and marketing materials, we helped reconnect the brand with its purpose. The result was stronger engagement, an expanded audience, and sales that exceeded quarterly targets.
Thanks to Steady, we surpassed our quarterly sales goals by more than 50%
My brand was less than a year old and growing quickly. Ryan and Rachael truly immersed themselves in our business, helping us build a stronger brand foundation, refresh our website, and clarify our communications. Thanks to their efforts, we surpassed our quarterly sales goals by more than 50%.
David Sypniewski
Founder, YAK Grills
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